Inbound sales
How to generate inbound leads your sales team can work
A lead source only helps when the right person can respond with a useful next step.
Read the noteDente insights
I write about inbound leads, proposal follow-up, and the account work that happens when a good conversation starts to slow down.
These are practical notes for people who own inbound, sales, or the handoff between them. I keep them specific because the details are where deals usually get stuck.
Inbound sales
A lead source only helps when the right person can respond with a useful next step.
Read the noteProposal follow-up
The proposal is a point in the sales process. It is not the last thing your prospect needs to hear from you.
Read the noteStalled deals
Start with the account history. Then give the buyer a clear reason to answer.
Read the note